Who
we are
At BeUp we help companies to be more competitive, enhancing the leadership and professional intelligence of their teams and building a solid, strategic, and motivating corporate culture.
What do we do?
Mentoring
Leadership
Professional Intelligence
Cultural Transformation
Business Diversity
Well-being
Why do we do it?
In an environment that changes at the speed of light, we strengthen mindsets so that your company, rather than simply adapting to change, in fact leads it.
Because businesses are not just their products or services. Not just their facilities. Not even just their ideas. Companies are their people, their mentality, and their way of doing things.
Why do we do it?
In an environment that changes at the speed of light, we strengthen mindsets so that your company, rather than simply adapting to change, in fact leads it.
Because businesses are not just their products or services. Not just their facilities. Not even just their ideas. Companies are their people, their mentality, and their way of doing things.
Why do we do it?
In an environment that changes at the speed of light, we strengthen mindsets so that your company, rather than simply adapting to change, in fact leads it.
Because businesses are not just their products or services. Not just their facilities. Not even just their ideas. Companies are their people, their mentality, and their way of doing things.
We transform
mindsets for the Organizations of the Future
How do we do it?
Our differential value is to always be at the cutting edge. We develop our own methodologies, while importing and adapting others. Our way of working works, re-evolves, and achieves results.
Accelerated learning
Neuroscience
Business Experience
History
BeUp is the leading strategic human resources consultancy in Spain and Latin America in professional intelligence, leadership, and corporate culture.
When we started this project, we never dreamed of coming this far. Or maybe we did…
The Be Up story begins in July 2009. This was when Pilar Jericó and Marta Romo met at a conference on leadership.
The professional spark was instant. They were the only two women at the event. They had complementary training and were passionate about talent.
At that time, Pilar and Marta were already considered high-impact influencers in the sector, they had published several books and generated trends in specialized media with their contributions. And their idea was to add expertise, surround themselves with the best team and create an innovative project in the Spanish-language market.
Their journey began with another brand and also with other partners as travelling companions, but finally along the way, they became what they baptized as BeUp in 2011, now being the only travelling companions.It wasn’t easy but it was exciting. They started a business project in the middle of a financial crisis, and since then, they have grown as a team, building up their clients, alliances, experiences, and learning.
BeUp has seen its partners become mothers, how Pilar has been able to fulfill her American dream – because she now lives between Spain and Washington DC – and also a pandemic from which they have emerged stronger, especially in digital terms.
For a decade, we have not stopped attracting new clients. But the fact that makes us most proud is that 90% repeat with us year after year.
Every year we carry out an average of 300 workshops, some of them remotely, especially during the pandemic. More than 250,000 professionals have developed their skills with BeUp and we have promoted cultural transformation in more than 40 companies.
Now BeUp has a presence in Latin America (from its subsidiaries in Guatemala and Argentina) and in the United States (from its subsidiary in Washington DC), and a network of #beuppers around the world.
Currently, we work with 70% of the Ibex 35 companies. Leading organizations in their sector trust us to help them remain innovative.
We prepare the companies of today for the challenges of tomorrow. Because we are not satisfied with our clients simply adapting to change. We go one step further. So that they can lead it.
People
Pilar Jericó
President of beUp
Pilar is an international standard bearer in change mindset, talent development, leadership, and overcoming fear. PhD in Business Organization and a degree in Economic and Business Studies.
Specialising in Strategy at Harvard University and in Organizational Behavior at UCLA.
More than 2,000 conferences in 18 countries.
She has published 7 best-selling books (350,000 copies) translated into six languages.
Author of the blog “Laboratorio de la felicidad” (which translates as “Laboratory of Happiness”) in El País. (4.2 million annual readers)
She has helped more than 300 top-tier companies develop their leadership plans.
A multitude of awards serve as an endorsement of her career:
Marta Romo
CEO of beUp
Marta is a pioneer in the application of neuroscience in the business world and an expert in leadership, female talent, emotion management, and accelerated learning.
Degree in pedagogy with a Master’s in Human Resources Management. Executive coach, neurofeedback trainer, and specialist in Neuroscience applied to Leadership from the University of Chicago and Neuroscience applied to learning from Harvard.
She brings science to everyday life in a simple and fresh way to provoke the real transformation of people. Through this, she has become an influential voice on social networks (Linkedin Top Voices 2019) and an essential speaker at congresses and in the media (RNE, TVE, Expansión). She was chosen in 2021 as one of the TOP 100 Female Leaders in Spain.
Author of two books and co-author of another five. Founder of Neuroclick, a pioneer brain training center in Spain.
Professor at the University of Barcelona, at the University of Deusto, at the School of Industrial Organization, EOI, and at the HUNE Institute.
The Team
José Conejos
Managing Partner
Claudia Rosales
Office Director, Guatemala
Mónica Rosemberg
Latam Director
Joan Montero
Director Mentoring
Techu Arranz
Coaching Director
Dalit Halevi
Director (Washington, USA)
Begoña Rodríguez
Director
Ángel Cruz
Director
Arianna Martínez
Director
Sócrates Serrano
Director
Rosa de la Morena
Senior Consultant
Mónica Galán
Senior Consultant
Jaime Olaquiaga
Senior Consultant
Sol Mena
Senior Consultant
Begoña Guillén
Actress, actors’ team manager
Sara Fernández
Project Manager
Mariana Ferrucci
Project Manager
Cristina Sánchez
Operations
Lucía Herrero
Operations
Ana Lozano
Administration Manager
Sara Méndez
Creativity and Design
“Our Mentoring program at Roche has been a success, we have conducted numerous editions and we have even rolled it out to other continents. It is a program that has left its mark, promoting a culture of collaboration, service, and generosity. We have also worked on other experiences of Leadership, Feedback, Learning Nuggets, D&I etc. From the outset we were impressed by your human quality as a team, authenticity, innovation, and professionalism. Your agility, adaptability and the passion you put into everything continue to amaze me.”
Our values
Mind + Heart
As consultants, we combine knowledge and professional experience with warmth and personal closeness.
We make things happen:
We are with you, we accompany you in your project and we help you make it a reality.
Thirst for learning
We seek to be at the cutting edge, detecting trends, constantly reinventing ourselves and surprising others with our novel approaches.
Where we are
