Who
we are

At BeUp we help companies to be more competitive, enhancing the leadership and professional intelligence of their teams and building a solid, strategic, and motivating corporate culture.

What do we do?

Mentoring

Leadership

Professional Intelligence

Cultural Transformation

Business Diversity

Well-being

Why do we do it?

In an environment that changes at the speed of light, we strengthen mindsets so that your company, rather than simply adapting to change, in fact leads it.

Because businesses are not just their products or services. Not just their facilities. Not even just their ideas. Companies are their people, their mentality, and their way of doing things.

BeUp Consultora

Why do we
do it?

In an environment that changes at the speed of light, we strengthen mindsets so that your company, rather than simply adapting to change, in fact leads it.

Because businesses are not just their products or services. Not just their facilities. Not even just their ideas. Companies are their people, their mentality, and their way of doing things.

BeUp Consultora

Why do we do it?

In an environment that changes at the speed of light, we strengthen mindsets so that your company, rather than simply adapting to change, in fact leads it.

Because businesses are not just their products or services. Not just their facilities. Not even just their ideas. Companies are their people, their mentality, and their way of doing things.

BeUp Consultora

We transform
mindsets for the Organizations of the Future

How do we do it?

Our differential value is to always be at the cutting edge. We develop our own methodologies, while importing and adapting others. Our way of working works, re-evolves, and achieves results.

BeUp Consultora

Accelerated learning

BeUp Consultora

Neuroscience

BeUp Consultora

Business Experience

History

BeUp Consultora

BeUp is the leading strategic human resources consultancy in Spain and Latin America in professional intelligence, leadership, and corporate culture.

When we started this project, we never dreamed of coming this far. Or maybe we did…

The Be Up story begins in July 2009. This was when Pilar Jericó and Marta Romo met at a conference on leadership.

The professional spark was instant. They were the only two women at the event. They had complementary training and were passionate about talent.

At that time, Pilar and Marta were already considered high-impact influencers in the sector, they had published several books and generated trends in specialized media with their contributions. And their idea was to add expertise, surround themselves with the best team and create an innovative project in the Spanish-language market.

Their journey began with another brand and also with other partners as travelling companions, but finally along the way, they became what they baptized as BeUp in 2011, now being the only travelling companions.It wasn’t easy but it was exciting. They started a business project in the middle of a financial crisis, and since then, they have grown as a team, building up their clients, alliances, experiences, and learning.

BeUp has seen its partners become mothers, how Pilar has been able to fulfill her American dream – because she now lives between Spain and Washington DC – and also a pandemic from which they have emerged stronger, especially in digital terms.

For a decade, we have not stopped attracting new clients. But the fact that makes us most proud is that 90% repeat with us year after year.

Every year we carry out an average of 300 workshops, some of them remotely, especially during the pandemic. More than 250,000 professionals have developed their skills with BeUp and we have promoted cultural transformation in more than 40 companies.

Now BeUp has a presence in Latin America (from its subsidiaries in Guatemala and Argentina) and in the United States (from its subsidiary in Washington DC), and a network of #beuppers around the world.

Currently, we work with 70% of the Ibex 35 companies. Leading organizations in their sector trust us to help them remain innovative.

We prepare the companies of today for the challenges of tomorrow. Because we are not satisfied with our clients simply adapting to change. We go one step further. So that they can lead it.

0 %
Ibex 35 companies work with us
0 %
Retention rate of our clients
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Trained professionals

People

Pilar Jericó

President of beUp

BeUp

Pilar is an international standard bearer in change mindset, talent development, leadership, and overcoming fear. PhD in Business Organization and a degree in Economic and Business Studies.
Specialising in Strategy at Harvard University and in Organizational Behavior at UCLA.

More than 2,000 conferences in 18 countries.

She has published 7 best-selling books (350,000 copies) translated into six languages.

Author of the blog “Laboratorio de la felicidad” (which translates as “Laboratory of Happiness”) in El País. (4.2 million annual readers)
She has helped more than 300 top-tier companies develop their leadership plans.
A multitude of awards serve as an endorsement of her career:

Marta Romo

CEO of beUp

Marta is a pioneer in the application of neuroscience in the business world and an expert in leadership, female talent, emotion management, and accelerated learning.

Degree in pedagogy with a Master’s in Human Resources Management. Executive coach, neurofeedback trainer, and specialist in Neuroscience applied to Leadership from the University of Chicago and Neuroscience applied to learning from Harvard.

She brings science to everyday life in a simple and fresh way to provoke the real transformation of people. Through this, she has become an influential voice on social networks (Linkedin Top Voices 2019) and an essential speaker at congresses and in the media (RNE, TVE, Expansión). She was chosen in 2021 as one of the TOP 100 Female Leaders in Spain.

Author of two books and co-author of another five. Founder of Neuroclick, a pioneer brain training center in Spain.

Professor at the University of Barcelona, at the University of Deusto, at the School of Industrial Organization, EOI, and at the HUNE Institute.

The Team

José Conejos

Managing Partner

Claudia Rosales

Office Director, Guatemala

Mónica Rosemberg​

Latam Director

Joan Montero

Director Mentoring

Techu Arranz​

Coaching Director

Begoña Rodríguez

Director

Ángel Cruz​

Director

Arianna Martínez

Director

Rosa de la Morena

Senior Consultant

Mónica Galán​

Senior Consultant

Jaime Olaquiaga

Senior Consultant

Sol Mena​

Senior Consultant

Begoña Guillén

Actress, actors’ team manager

Sara Fernández

Project Manager

Mariana Ferrucci

Project Manager

Cristina Sánchez

Operations

Lucía Herrero

Operations

Ana Lozano

Administration Manager

Sara Méndez

Creativity and Design

“Our Mentoring program at Roche has been a success, we have conducted numerous editions and we have even rolled it out to other continents. It is a program that has left its mark, promoting a culture of collaboration, service, and generosity. We have also worked on other experiences of Leadership, Feedback, Learning Nuggets, D&I etc. From the outset we were impressed by your human quality as a team, authenticity, innovation, and professionalism. Your agility, adaptability and the passion you put into everything continue to amaze me.”

Raquel Velázquez
Talent Innovation & Leadership Partner, People & Culture ROCHE

Our values

BeUp Consultora
consultora estratégica de talento

Mind + Heart

As consultants, we combine knowledge and professional experience with warmth and personal closeness.

BeUp Consultora
consultora estratégica de talento

We make things happen:

We are with you, we accompany you in your project and we help you make it a reality.

BeUp Consultora
BeUp Consultora
consultora estratégica de talento

Thirst for learning

We seek to be at the cutting edge, detecting trends, constantly reinventing ourselves and surprising others with our novel approaches.

BeUp Consultora

Where we are