There has been a major change in the company, such as a merger, a launch into new markets, a change of strategic focus or accelerated growth.
There is a desire to introduce new beliefs, habits and procedures that differ from previous customs.
Major changes are taking place at the managerial level.
There is a need to improve the working environment, foster inter-departmental relations or retain talent.
Cultural inhibitors are detected that are preventing superior performance of the whole organization or one of its areas. Entropic factors are impeding growth at the necessary pace